1 GENERAL INFORMATION
I consider data protection and data security to be of the utmost importance. attach great importance to protecting your personal data. The following information is, intended to inform you in detail about the nature, scope and purpose of your collected personal data – and how it is collected, processed and used.
2 CONTROLLER OF THE WEBSITE
In accordance with Article 4 no. 7 of the EU General Data Protection Regulation (GDPR), the controller of the website is Constanze Nieder, Im Kirberg 33, 51377 Leverkusen, Germany.
3 INFORMATION ON THE COLLECTION OF PERSONAL DATA
3.1 Personal data data that can be related to you personally, such as name, address, e-mail addresses and user behaviour.
3.2 If you contact me/us by e-mail, the data you provide (your e-mail address, your name and telephone number if applicable) will be stored by me/us to answer your questions. I/we will delete such accumulated data after I/we no longer need to store it, or I/we will restrict its processing if there are legal obligations to store it.
3.3 If I/we wish to commission service providers for individual features of my/our website or to use your data for advertising purposes, I/we will do as per the respective procedures described below. The information also includes specified criteria on how long data may be stored.
4 YOUR RIGHTS
4.1 You have rights in relation to me/us regarding your personal data:
- your right of access to information,
- your right of rectification or deletion,
- your right to restrict processing,
- your right to object to processing, and
- your right to data portability.
4.2 You also have the right to complain to a data protection supervisory authority about the processing of your personal data by me/us.
5 COLLECTION OF PERSONAL DATA WHEN VISITING OUR WEBSITE
5.1 If you visit the website for informational purposes only, collect the personal data that your browser sends to our server. If you visit our website, data that is technically necessary for us to display our website and to ensure its stability and security is collected (the legal basis for this is GDPR):
- IP address,
- date and time of request,
- time zone difference to Greenwich Mean Time (GMT),
- content of the request (“concrete page”),
- access status / HTTP status code,
- amount of data transmitted per request,
- website from which the request originates,
- operating system and its interface, and
- language and version of the browser software.
5.2 In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you use, controlling which specific information flows to the site that sets the cookie Cookies cannot execute programs or transfer viruses to your computer. They serve to make the website overall more user-friendly and effective.
This website uses the following types of cookies (depending on their scope and function as described below):
- transient cookies (see point 5.3.1 below), and
- persistent cookies (see point 5.3.2 below).
These are pieces of data that store a “session ID”, identifying a session in which requests from your browser were made. This allows your computer to be recognised when you re-visit our website. Session cookies are deleted when you log out or close your browser.
5.3.2 Persistent cookies are automatically deleted after a specified period of time, which may vary depending on the cookie. You can delete these cookies in the security settings of your browser at any time.
5.4 You can configure your browser settings to suit your preferences and, for example, refuse to accept third-party cookies or all cookies.
6 OBJECTION TO OR REVOCATION OF THE RIGHT TO PROCESS YOUR DATA
6.1 If you have given your consent to your data being processed, you can revoke this consent at any time. Such revocation influences the permission you have granted to us to process your personal data.
6.2 If we base the processing of your personal data on weighing up competing interests, you have the right to object to the processing. This is the case, in particular, if processing is not required to fulfil a contract with you, as described by us in the following description of the features. If you do so object, please explain why we should not process your personal data as we have done. If you do object, giving reasons to do so, we will examine the circumstances and either case and/or adapt data processing or provide you with compelling, legitimate grounds to support our decision to continue processing the data.
6.3 You can of course object to the processing of your personal data for advertising and data analysis purposes at any time. If you object to our advertising, please contact us using the following contact details: Constanze Nieder, Im K 33, 51377 Leverkusen, Germany mailto:email@example.com .
7 FURTHER FEATURES AND SERVICES OF OUR WEBSITE
7.1 Over and above the visiting our website simply for the information it provides, we also provide a variety of services, which you can take advantage of if you are interested. To do so, you will generally have to provide additional personal data, which we use to provide these services. The above-mentioned data processing policy also applies to this data.
7.2 We sometimes use external service providers to process your data. These have been carefully selected and commissioned by us, have made agreements with us regarding data protection and are regularly monitored.
7.3 If our service providers or partners are based in a country outside the European Economic Area (EEA), we will inform you what effect this has on data protection in the description of the service we provide.
8 GOOGLE FONTS
9 USE OF GOOGLE ANALYTICS
9.2 The IP address transmitted by your browser via Google Analytics is not aggregated with any other data held by Google.
9.3 You may choose to prevent cookies being saved using settings in your browser software; however, we would like to point out that, if you do so, you may not be able to use all the features of this website to their full extent. You can also prevent data in the cookie related to your use of the website (including your IP address) from being passed on and processed by Google by downloading and installing the following browser plug-in: http://tools.google.com/dlpage/gaoptout?hl=en
9.4 This website uses Google Analytics with the extension “_anonymizeIp()”. This causes IP addresses to be further processed in a truncated form, eliminating any possibility of personal identification. If the data collected about you can be traced back to you personally, this will be immediately discarded and the personal data will be deleted immediately.
9.5 We use Google Analytics to analyse and regularly improve how our website is used. The statistics collected enable us to improve our services and make them more interesting for you as a user. In exceptional cases when personal data is transferred to the USA, Google has committed itself to comply with the EU–US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. The legal framework governing the use of Google Analytics is .
9.7 This website also uses Google Analytics for a cross-device analysis of visitor traffic, which is carried out via a user ID. You can deactivate the cross-device analysis of your usage in your customer account under “My data”, “Personal data”.
10 FACEBOOK CUSTOM AUDIENCES
10.1 The website also uses Facebook Inc.’s (“Facebook”) Custom Audiences remarketing feature. This allows website users to receive interest-related advertisements (“Facebook ads”) when they visit the social network Facebook or other websites that also utilise the technology. Our aim in using Facebook ads is to display advertisements that you will find interesting, and thereby also make our website more interesting for you.
10.2 By using marketing tools, your browser automatically establishes a direct connection with a Facebook server. We have no influence on how much data is collected by Facebook via such tools and how it is further used. To the best of our knowledge the data is processed as follows: Facebook Custom Audiences integrated into our website sends information to Facebook that you have visited our website or have clicked on one of our advertisements. If you are registered Facebook user, Facebook can assign the visit to your account. Even if you are not a registered Facebook user or are not currently logged in, there is a possibility that the company may obtain and store your IP address and other identifying information.
10.3 You can deactivate the Facebook Custom Audiences function if logged in at https://www.facebook.com/settings/?tab=ads#.
10.4 The legal framework governing the processing of your data is Article 6(1) f) GDPR. Further information on data processing by Facebook is available at https://www.facebook.com/about/privacy.
11 GOOGLE REMARKETING
In addition to using its AdWords conversion tracking tool we also use Google’s remarketing solution. This technology allows us to reach out to you a further time. It will enable our advertisements to be displayed to you after you have finished browsing our website in your subsequent internet use. This is done by means of cookies stored in your browser, which are used by Google to record and evaluate your browsing activities when visiting various websites. In this way Google can establish that you have previously visited our website. Google claims this remarketing data is not consolidated with any personal data that Google may have stored about you. In particular, Google claims that remarketing data is pseudonymised.
12 USE OF GOOGLE ADWORDS CONVERSION TRACKING
12.1 We employ Google AdWords services to draw the attention of visitors of other websites to our website using advertisements (so-called Google AdWords). Using the data from such advertising, we can determine how successful individual advertisements have been. This allows us to show you advertisements that are of interest to you, to make our website more interesting for you and to charge fairly for the advertisements we display.
12.2 Such advertising is provided by Google via “ad servers”. We use ad server cookies to achieve this. These allow us to track specific metrics on the success of advertisements, such as how often they have been displayed or have been clicked on by users. If you arrive at our website via a Google ad, Google AdWords will save a cookie in your computer. These cookies usually expire after 30 days and are not intended to identify you personally. These cookies usually save the following analysed information: the unique cookie ID, the number of ad views per placement (frequency), the most recent view (relevant for post-view conversions) and opt-out information (recording that the user no longer wishes to be targeted).
12.3 Such cookies enable Google to recognise your internet browser. If a user visits particular pages on an AdWords customer’s website and the cookie stored on their computer has not expired, Google and the customer will be able to identify that the user clicked on the advertisement and was redirected to the advertiser’s website. Each AdWords customer is assigned a different cookie. This ensures that cookies cannot be tracked by the websites of AdWords customers. We ourselves collect and process no personal data from advertisements as described above. We only receive statistical reports from Google. Based on these reports, we can identify which advertisements have been particularly effective. We receive no further data from advertising, in particular we cannot identify users by means of this information.
12.4 By using marketing tools, your browser automatically establishes a direct connection with a Google server. We have no influence on how much data is collected by Google via such tools and how it is further used. To the best of our knowledge the data is processed as follows: AdWords conversion tracking integrated into our website sends information to Google that you have visited particular pages of our website or have clicked on one of our advertisements. If you are registered Google user, Google can assign the visit to your account. Even if you are not a registered Google user or are not currently logged in, there is a possibility that the company may obtain and store your IP address.
12.5 You can opt out of tracking in various ways: a) by configuring your browser software settings to prevent you from receiving third-party ads, in particular by suppressing third-party cookies; b) by disabling conversion tracking cookies by configuring your browser to block cookies from the domain “www.googleadservices.com” https://www.google.de/settings/ads (this setting will be deleted when you delete your cookies); c) by deactivating the interest-based ads of the providers participating in the self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices (this setting is deleted when you delete your cookies); or d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browser via the link http://www.google.com/settings/ads/plugin. We would like to point out that, should you do so, you may not have access to all the features of this website.
13 USE OF GOOGLE ADSENSE
13.1 This website uses the online advertising service Google AdSense, which allows you to receive advertising tailored to your interests. Our aim in using Google AdSense is to display advertisements that you will find interesting, and thereby also make our website more interesting for you. This records statistical information about you, which is processed by our advertising partners. Such advertisements are marked as “Google Advertisements”.
13.3 You can opt out of Google AdSense cookies in various ways: a) by configuring your browser software settings to prevent you from receiving third-party ads, in particular by suppressing third-party cookies; b) by deactivating Google’s interest-based ads via the link http://www.google.de/ads/preferences (this setting will be deleted when you delete your cookies); c) by deactivating the interest-based ads of the providers participating in the self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices (this setting is deleted when you delete your cookies); or d) by permanently deactivating them in your Firefox, Internet Explorer or Google Chrome browser via the link http://www.google.com/settings/ads/plugin. We would like to point out that, should you do so, you may not have access to all the features of this website.
14 USE OF SHARIFF
14.1 We use the Shariff solution from the German magazine c’t. Shariff replaces the standard share buttons of social networks to protect the surfing behaviour of users.
14.2 Shariff inserts graphical share buttons for social networks in our website that include a link to the social networks. By clicking on these graphics you will be forwarded to the service of the respective network. Shariff buttons establishes direct contact between a social network and our website visitors only when visitors actively click on the Share button. Only then will your data be transferred to the social network in question. If the Shariff button is not clicked, there is no exchange of data between website visitors and the social networks.
14.3 You can find more information about Shariff at http://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html.
15 EMBEDDING OF YOUTUBE VIDEOS
15.1 We have integrated YouTube videos into our website. These are stored at http://www.YouTube.com and can be played directly from our website.
Valid as of December 2018